If there is no traffic coming to your retail store, you need to take your store the people at home.
There has never been a more important time, to get your marketing personalized, on message, and deliver the story of your brand to consumers at home.
You should almost be doing everything the opposite.
Run offers for In-Store Visits only – As that is now the channel with less traffic.
Run marketing campaigns about your brand and story for your online selling.
But “Identify” your “Dream Buyers” before wasting more money.
Hoping for the best, is not a strategy.