How a real marketing agency should grow your business in 2020 Especially during a pandemic
If you’re looking for a Marketing Agency in Bahrain that Understands the current market changes and will work with you to grow your business the right way, lets have a chat
A bold statement? Sure, this could be the most important phone call you ever have regarding your business.
Book your No-Obligation 30 minute strategy session now.
Have you spent a lot of money on marketing agencies in the past without seeing anything in return other than an invoice?
You may have been promised the world and wondering why you have spent soo much money in the past to get very little results.
"Social Media they said .. build a website they said .. do sponsored ads they said .."
* Looks up furiously at the sky and raises fists in frustration ..
Yeah, we feel your pain. You see there is a science to attracting new prospects like a magnet and converting them to paying customers, you don’t just try some stuff, hold your breath and hope for the best.
Tell Your Story
Stop pushing offers without
telling your story
Every business is out there trying to sell their products, that is completely natural as it is your over all objective.
But what’s more important, is to explain the story behind your brand, and create real engagement with your audience.
An offer may trigger a one-off purchase of your product or service, but a story goes a long way to create loyal brand enthusiasts who will not only repeatedly purchase your products, but tell all their friends about it too.
Speak To Your Audience
Nobody cares about you, Everybody loves themselves
Relate Your Solution To Their Problem
One of the biggest mistakes in marketing is the communication between a brand and their audience.
Brands tend to focus on themselves and their products and services. This makes a big assumption that people either care about the brand, or they are in the market to buy right now.
You need to actually re-position your communication to be speaking to your audiences pains, desires and aspirations.
“We provide accounting services” , “We are certified accountants with 10 years experience”
– This is an example of terrible communication. It makes the assumption that the customer cares.
“Save money on your next audit by taking advantage of new legislation changes which you may not be aware of”
– Now that sounds better, it speaks to the customers intent.
Focus On Your Strengths
It’s not about the cheapest product or service
It’s about the best product or service at the right price
Times maybe tough and the market maybe tougher.
That doesn’t mean a price war is the way to grow your business.
Everyone is offering a discount, but what makes your product special?
“Where are your ingredients imported from?”
“How long do you spend prepping a meal?”
“Why is your Italian marble longer lasting?”
Quality differentiators are what you want your marketing to be focused, so price becomes a last priority and not the first.
Show The Right Message To The Right Customer
Technology has evolved and is here to help us
Make sure your marketing is super targeted
Marketing is about psychology and not technology.
But once you have the psychology figured out, technology has never been more advanced to help us get our message to the right audience so we are not wasting any ad money.
More importantly, we can now offer different messaging to different users, based on their psychology.
As a very basic example, instead of running a generic ad to all users as most people do, speak in a female tone of voice to females and male tone of voice to males, and run different campaigns.
Psychology is critical, because different customers respond to different triggers.
Marketing & Sales is about psychology, not just technology
We spend time to research your potential target market, and find the “Why” in their decision to “Buy”.
The days of doing carpet bombing advertising are long gone.
You don’t want to be sending out the same message blindly to the masses.
You want to be using technology to your advantage to capitalise on the psychology of user buying behaviour.
This includes different messaging and journeys for different demographics.
Targeting and re-targeting with key messaging that commands as much attention as possible.
We craft compelling messages that creates action, whilst nurturing your customers so they don’t feel like they have been sold to.
Do you want to master the psychology of marketing?
There are actual scientific steps to take in order to run ads successfully and actually grow your business.
We have seen these steps totally ignored, even by so called “marketing agencies”.
In tough times where businesses need to survive, we are giving away our inside secrets for a limited time.
Follow our step by step process we use in our own agency for every client that we work with.
Take charge of your business destiny today.
Limited Time Offer: Get a 300 BD Strategy Session and Growth Consultation For Free
Kindly read the words of caution below and if you agree, book your 30 minute strategy sessionLets Have A Coffee
Caution: This Strategy session is for business owners who are serious about growing their business and sales.
We will be going through your actual business model, analysing everything you are currently doing to get more customers, and giving you tailor made advise and solutions that you can implement in your business immediately.
Growing a business is not like waving a magic wand, and requires real dedication.
If you want to increase your sales by 2x, 3x or even 5x and are willing to work with us seriously to achieve it, then this could be the right fit for you.